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5 Basic But Not Basic Rules Of LinkedIn Posting
Friday Edition
Magic Trick #33 for you -
This week I was asked a lot about some things creators miss out on LinkedIn posting.
My answer was quick - The basics.
Hear me out - It gets overwhelming when you create content on LinkedIn.
100 advices. 100 critics.
Shut the noise.
If you are doing the basics right and improving every day; success is close.
Here are the 5 things you should stick with -
1/ Make it easy to read -
- Aim for a low readability score (1-2 is best) so your posts are easy to understand.
- Keep sentences to 1 line and paragraphs to a maximum of 3 lines.
- Add spaces after every three lines and use listicles to break up text.
My readability score is always around 1-2
2/ Start with a really strong hook -
- LinkedIn’s preview feature varies, so keep hooks under 45 characters to ensure they’re seen.
- Use a one-liner hook at the beginning of your post to grab attention.
- A captivating first line encourages people to read more.
Here are my hooks from this week
3/ Add a P.S. for Extra Engagement -
- Use a P.S. to invite more interaction, like asking questions or sharing updates.
- Make it easy to respond with short answers, such as a number or a quick comment.
- A good P.S. encourages/ provides your readers a chance to engage more with your post.
I use P.S. to push more conversation
4/ Create a Rhythm -
- Structure your posts with a rhythm: 3 lines, then 1 line, and repeat.
- Break your content into small, easy-to-digest sections.
- This makes your posts easier to write and read and helps keep the reader’s attention.
Do you feel this post has a certain rhythm?
5/ Finish with a strong ending
- End your posts with a “power ending” to leave a lasting impression.
- Most readers will react to this part, so make it impactful.
- A strong ending adds authority and makes your post memorable.
My ending from a post this week.
We are on a run to make this newsletter the next James Clear. Help us get there by recommending this one. We’ll shower you with love all your life.
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