Magic Trick #30 for you -

Copywriting is easy.

Trust me, people around the world make it difficult.

Probably, to keep their business.

I’ll reveal all the secrets here.

Follow these 5 basic steps and you’ll become a better copywriter than I was when I started -


1. Change CTA → CTV

“Get started” → “Create your newsletter”

“Start free trial” → “Try it at no cost”

Stop telling your audience what to do.
Start telling them what they will get.


2. Use ‘you’ wherever you can

“Be fit” → “Be in your best shape”

“Sleep better” → “Fix your sleep”

Talk to your audience and not at them.


3. Be optimistic

“You’ll lose most of your hair by 40 if you don’t act now” → “Give X a shot and experience healthy hair even after 40”

People love positivity.


4. Catch attention

People have sh*tty attention.
Your job -
Make them read the first line.
Then the next one.
Then the other one.
And keep going.
How?
Half-finished sentences. Suspension points. Transition words.


5. Action > Description

“Our gym routine is effective, healthy and perfect for your body” → “Our gym routine makes you lose rapid weight, and keeps track of your body and energy levels”

Replace all your adjectives with verbs for a better copy.


It’s this simple to be a good copywriter.

5 basic hacks and you have cracked the code.