Magic Trick #8 For You -

Taking this oath will help you get at least $10k worth of sales

No, we are not into the black magic biz

But the OATH format works almost as well as magic.

You know what a marketing funnel is, now imagine a persuasive pyramid.

The OATH framework forms the building blocks, taking your audience from initial interest all the way to taking action.

(O)ffer: Clearly outline the value you bring to the table here. What problem does your product or service solve? What benefit can your audience expect?

(A)rguments: The next layer is a solid argument. Showcase features, highlight positive customer testimonials, or present data-driven results to build trust and credibility. In short, anything that can back your offer.

(T)ime Sensitivity: Create urgency, make your audience feel like it’s now or never. This could be a special discount expiring soon, a limited-time bonus item, or early access to a new product. Scarcity motivates action!

(H)ook: The final layer is your call to action (CTA). Tell your audience exactly what you want them to do next, whether it's signing up for a free trial, purchasing a product, or attending a webinar. Make it clear and irresistible.

Now, let's see the OATH framework in action once:

• Offer: "Introducing our Fitness Tracker 3.0 that helps you finally get the worth out of your gym membership"

• Arguments: "Our tracker has a 4.7-star rating and titanium technology used by professional athletes.
  Over 1 million users have experienced significant improvements in their fitness levels."

• Time Sensitivity: "For the next one month only, get a 25% off your purchase!"

• Hook: "Click here to claim your discount and start your fitness journey today!"

What has CwC been upto?

• We started a page called @quoteswithcwc on Instagram, where we post a quote and a fun fact about marketing and branding daily. Fun fact about this Instagram Id? It’s managed by AI end-to-end.

• We captured a very interesting Instagram glitch, check it out - https://www.instagram.com/reel/C4gNzucRdlt/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== 

• → Bhoomi Arora

  → Abirah Nabi

  → Shriya Raithatha

We are also close to signing some interesting deals which we’ll talk about in the next few edition.