Magic Trick #24 for you -

Founder branding is catching even more traction in 2024.

Someone smart in the industry understood company values aren’t easy for customer to understand.

But a founder’s value and personality is.

And now you see Founder’s in advertisements, TV shows, podcasts and more.

This helps them with 2 things -
1/ Push their company brand and in turn get more biz
2/ Easy leverage of their profile to launch anything new in the future.

The biggest question we get asked is -

“If there are multiple co-founders, how do we position ourselves?”

Here’s how we at CwC do it and recommend you to too -

1/ Founder 1 - Vihangi Joshipura

Profile goal - generate leads, talk about business

What do you notice?

Banner - Well defined service idea, has a CTA asking you to hit notification if you are interested. Also, pushes you to book a call

Headline - Headline again reiterates what Vihangi can do and where her expertise lies in

LinkedIn Badge - The badge acts as a social proof of the work she’s doing

Link - Wordy CTA that takes you to booking a call. So if someone scrolls through your profile. There’s enough convincing right at the top to book a call

Thanks to her profile we generate numerous leads for our biz week in and out.

Outreaching results are better. Quality of inbound is better.

1/ Founder 2 - Achyuta Bidhu

Profile goal - brand awareness, build on a community that follows CwC

What do you notice?

Banner - Pushes a vague idea of what I do and screams thought leadership and stories

Headline - Gives you the exact reason to hit the follow button. You come here for content and not for business.

LinkedIn Badge - The badge shows that the content is also nicely done and put forward

Link - Calls for a CTA that makes you want to be part of a closer community that gets even more content.

My profile pushes audience to our Instagram, LinkedIn and Newsletter.

Sometimes to Vihangi’s profile when I talk about the company.

And this ladies and gentlemen is how you generate leads or build a flow by co-founder branding.