Magic Trick #31 for you -

The one thing that everyone is trying to crack is platform algorithm.

For the most part - it’s just speculation.

Let me tell you - nobody, literally nobody can say to you the platform algorithm completely.

Even employees are bound by contract to not talk about it.

But LinkedIn does release a bunch of statements once in a while for easy navigation by creators.

I’ll talk about the top 3 factors I understand well that affect the algo -

1/ Post Hook

Believe it or not - your post performs better when you use the word ‘LinkedIn’ in your hook.

Even more, if the post shows LinkedIn in a great light.

The ideal post hook is always between 7-13 words.
Has a number. Is a complete sentence. Does not have a spelling error.

And has keywords present that are spread across the post.

2/ Post Timing

LinkedIn needs an active audience to push your content.
And based on its performance decides if it should be pushed to your 2nd & 3rd connections.

This is 1 reason why you should look for a time that has an active audience and are a part of your ICP.

Most countries lie between 8 AM -10.30 AM local time.

Now, if you are someone sitting in Indonesia and want to work with people from the Netherlands; my suggestion - post at your local time first.

This is because your active users are in Indonesian time.

Engage with your local community’s content - to work up the impressions.
But also start engaging with creators from the Netherlands - this pushes the algorithm to push your post to the people in the Netherlands.

Once you see an increase in profile views and engagement by your target country - shift to their local time.

3/ Engagement

Lots of engagement by you does not mean lots of engagement to your post.

LinkedIn has lately started scoring comments.

So - if you turn out to be spammy and pushy with your comments - they might shadow-ban your profile.

Your ideal comment should provide value.

The more the people see it, the more likely your profile starts showing up on their feed.

One smart way is - write comments that make you click ‘see more…’

This makes LinkedIn think you are doing a really good job.

Your comment starts popping up ahead of everyone.

There’s a possibility of engagement with the comment.

Engagement on the comment means an increase in profile views.

Increased profile views = Increase in impressions.


There’s more I can break down and give you a logic that backs it up but I am curious to know your thoughts here.

Drop me a reply.