How I generated £250,000 for our clients in 2023.

Last week I had a call with a creator who was proud of his stats:

• 50K followers
• 500K monthly impressions
• Daily viral posts

But when I asked about his revenue?

Silence.

He was part of the 99% of creators making a common mistake -

Choosing vanity over profitability.

Here's the hard truth -

Engagement doesn't pay bills.
Followers don't buy groceries.
Likes don't fund freedom.

I learned this the hard way.

When I started, I was obsessed with -

• Perfect posts
• Growing followers
• Chasing engagement

Result?

A big audience but an empty bank account.

Then I had a revelation -

This changed everything for me.

I stopped trying to be:
• The most viral creator
• The most followed person
• The engagement king

Instead, I focused on:

• Clear offer creation
• Strategic content that sells
• Systems that convert

The result?

I generated £250,000 in revenue for our clients last year.

Not from endless content.
But from strategic selling.

Creators get this wrong often -

They think selling ruins their "authenticity."

The truth is -

If you genuinely help people, selling isn't just ethical.
It's your responsibility.

Think about it:

When you don't sell:

• People miss out on transformation
• You stay stuck financially
• Your impact remains limited

And when you embrace selling:

• More people get help
• You build a sustainable income
• Your impact grows exponentially

So how do you start?

3 simple steps -

1. Package Your Knowledge

- What problems do you solve?
- What results can you deliver?
- What's your unique approach?

For instance, we sell content services that generate leads to companies that provide marketing solutions.

This is because Vihangi and I have a great understanding of the space.
This stems from our clear love to use such solutions ourselves.

2. Validate Your Offer

- Share your solution
- Get feedback
- Refine based on responses

Our solution is a balanced mix of content and automation that generates leads for our clients.

Every 2 months, we refine our offer based on feedback.

This helps us quote higher, and promise accurate.

3. Create Sales Content

- Show transformations
- Share case studies
- Make clear offers

Track every data you can.

And actively put effort into creating case studies.

It saves you from all the convincing.

Remember -

Content gets attention.
But selling creates freedom.

The world's best creators?

They're also the best sellers.

Your audience is waiting for your solution.

But they can't buy what you don't sell.

P.S. It looks like a couple of welcome emails did not go through.

Here is the ebook again -

P.P.S. - Found this brilliant newsletter that provides top AI news, automation tips and AI tools that simplify scaling. Check it out here.

P.P.P.S. - I am starting a community. It was about time.

This is for everyone who has an ambition to build an alternative source of income.

You get access to
- Masterclasses and SOPs to build an online business
- 2x tested writing templates per week for you to ace writing
- 1x Community Call every month
- Repurposing methods to help you build an audience on 2 platforms simultaneously

& more. Find more here -

I am really looking forward to having you here.