5 Lies I Was Told About Content Monetisation

When I started creating content, everyone had advice. Most of it was wrong.

Here are the 5 biggest lies I was told -

Lie #1 → "Just focus on growing followers"

I spent my first 3 months chasing followers.

Result? 2K followers but £0 in revenue.

The truth → 

Followers don't pay bills. Systems do. One client paying £5K/month is worth more than 100K followers who never buy.

Lie #2 → "Don't sell too early" "Build an audience first," they said. "Monetise later."

Biggest mistake ever.

The truth: →

Start selling from day 1. My first £2K/mo came from an audience of just 2,500 followers. Because I had a clear offer and conversion system.

Lie #3 → "Post every day or you'll fail"

I believed this.

Burned out trying to create daily content.

The truth → Consistency beats frequency. 3 strategic posts per week that:

• Show expertise

• Address pain points

• Have clear CTAs

This approach made me more money than daily random posts ever did.

I do 5 posts/week.

Saturdays and Sundays are off. As it should be.

Lie #4 → "Give everything for free" "Just provide value," they said. "The money will come."

Wrong again.

The truth → Free content should lead to paid solutions.

Every piece of content should be part of your:

• Lead generation

• Nurture sequence

• Sales pipeline

I made this shift and now have enough resources to run an agency with 11 people.

Lie #5 → "You need a course to make money" The "passive income dream" trap. I wasted 3 months building a course nobody bought.

The truth → Start with high-ticket services. They're:

• Easier to sell

• More profitable

• Better for learning what works

I made my first £10K from 1:1 client work in 3 months. No course needed.

Here's what actually works:-

1. Clear Offer First - Know what you're selling before you create content.

2. Strategic Content - Every post should attract your ideal client.

3. Simple Systems - Have a way to convert attention into sales.

4. High-Ticket Focus - Charge premium prices for premium results.

5. Consistent Execution - Show up strategically, not just frequently.

I used this exact framework to -

• Help Fortune 500 executives build their brands

• Generate £250K in revenue for clients last year

• Build a sustainable business

P.S. - Take a look at this brilliant newsletter on top articles & apps for marketers and an in-depth discussion on unique brands' marketing - here

P.P.S. - Be a part of this community -
This is for everyone who has an ambition to build an alternative source of income.

And find people doing the same.

You get access to
- Masterclasses and SOPs to build an online business
- 2x tested writing templates per week for you to ace writing
- Repurposing methods to help you build an audience on 2 platforms simultaneously

& more. Find more here -

I am really looking forward to having you here.