Magic Trick #25 for you -

Your growth on LinkedIn is stable.
Or crazy.

And I am proud of you.

But my question is - just like how TikTok is getting banned everywhere around the world -

What if LinkedIn goes off the grid?

You have amassed a following of 10,000+. After a lot of hardwork.
And now they are all gone in a flash.

I would sh*t my pants.

This is why in this edition - I’ll talk about what to do with that LinkedIn audience of yours.

1/ Move them to X

Once a week, talk on LinkedIn about you building on X.

Get your audience there. Try and capture 10% of your engaged LinkedIn audience.

Posting on X is simple -

A. Get your LinkedIn long posts. Break them down to 3 parts.
B. Post the 3 of them at different times throughout the day.
or best, schedule it.

Once you amass quick following on X, people on X will start getting interested in you.

You’ll see them following you too.

Voila, you are now building a personal brand on 2 platforms.

2/ Move them to your newsletter

If you capture mail Ids of your LinkedIn followers - you are miles ahead.

Nothing more safer than having an engaging email list.

These people trust you. And these people will buy from you.

Even if LinkedIn is gone, you are still present for them on their mails.

Writing engaging mails is simple -
A. Create a newsletter on your niche.
B. Repurpose a LinkedIn content. Elaborate it even more.

Voila, now you have better sales conversion than ever before because your newsletter speaks to people who are already interested in you.

3/ Move them to Instagram

Hate it or like it - video content is the future.

Humans are appealed more visually than they’ll ever be by texts.

You are more likely to push your LinkedIn audience to Instagram if you do video content already.

Even if you don’t - promise your audience you will.

Creating on Instagram is simple -
A. Repurpose your written content into videos and carousel.
B. Look for viral posts or trending posts and see if your content can fit that template.

Voila, you are now creating every form of content there is.

You’d have to agree being on multiple platform always helps.

And keeps you safe from a disaster.

I have seen far too many people lose out on their business because their LinkedIn went off the grid.

I hope it never happens with you.

But what’s the harm in preparing better?

P.S. - Are you building on other platforms?