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How to Trigger Sales with Content Creation
Monday Edition

Magic Trick #14 for you -
Before we start, did you know Steve Jobs was never the Founder of Apple?
With that being said, lets get started.
If you are content creator - and lost on how to sell on your channels - you are not alone.
Even the best creators struggle with it.
We got you covered today -
5 ways to trigger sales -
1. Trigger → Authority
Humans are more likely to follow credible experts.
And more likely to follow their peers.
Hence, the importance of names.
End your content with something like this -
Eg - 'Our hook writing webinar is endorsed by Vijay.'
Vijay - could be an expert or just a common reviewer.
But the name adds a layer of trust.
And this brings credibility.
2. Trigger → Scarcity
Opportunities sound valuable when scarce.
Smaller numbers if used carefully - encourages people to take a quick look.
This builds excitement. This builds a different level of appeal.
Eg - '7 seats available. Book them now!'
3. Trigger → Anchoring
Humans have a tendency to rely on the first piece of information while making decisions.
You name it -
For a second, you did believe Steve Jobs was not the Founder of Apple.
The first information always takes our attention.
This is why discount works.
Eg - ' Course seat originally prices for $599, now is for $299.'
4. Trigger → Commitment
Humans always do their best to honour commitment.
You get them to commit something that changes their body, mind or soul - in a time period - you get people running to you.
Eg - 'Sign up for this 6 week course and ace copywriting.'
5. Trigger → Reciprocity
People prompt a response or action when promised something.
And that feeling of getting rewarded.
That makes them want to take action even more.
Eg - 'Get a free e-book & manual on copywriting with seat booking.'
We hope life is easy with these now. Go and make some sales.
We are on a run to make this newsletter the next James Clear. Help us get there by recommending this one. We’ll shower you with love all your life.
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