How to Trigger Sales with Content Creation

Monday Edition

Magic Trick #14 for you -

Before we start, did you know Steve Jobs was never the Founder of Apple?

With that being said, lets get started.

If you are content creator - and lost on how to sell on your channels - you are not alone.

Even the best creators struggle with it.

We got you covered today -

5 ways to trigger sales -

1. Trigger → Authority

Humans are more likely to follow credible experts.

And more likely to follow their peers.

Hence, the importance of names.

End your content with something like this -

Eg - 'Our hook writing webinar is endorsed by Vijay.'

Vijay - could be an expert or just a common reviewer.

But the name adds a layer of trust.
And this brings credibility.

2. Trigger → Scarcity

Opportunities sound valuable when scarce.

Smaller numbers if used carefully - encourages people to take a quick look.

This builds excitement. This builds a different level of appeal.

Eg - '7 seats available. Book them now!'

3. Trigger → Anchoring

Humans have a tendency to rely on the first piece of information while making decisions.

You name it -

For a second, you did believe Steve Jobs was not the Founder of Apple.

The first information always takes our attention.

This is why discount works.

Eg - ' Course seat originally prices for $599, now is for $299.'

4. Trigger → Commitment

Humans always do their best to honour commitment.

You get them to commit something that changes their body, mind or soul - in a time period - you get people running to you.

Eg - 'Sign up for this 6 week course and ace copywriting.'

5. Trigger → Reciprocity

People prompt a response or action when promised something.

And that feeling of getting rewarded.

That makes them want to take action even more.

Eg - 'Get a free e-book & manual on copywriting with seat booking.'

We hope life is easy with these now. Go and make some sales.

We are on a run to make this newsletter the next James Clear. Help us get there by recommending this one. We’ll shower you with love all your life.

Achyuta & Vihangi

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