Why I Deleted My Sales Script Yesterday

I deleted my sales scripts last week.

All of them. Every template. Every framework. Every "proven" formula.

Why?

Because I noticed something strange in my last 30 calls: The ones where I "messed up" converted better.

Let me explain...

I tracked my last 60 sales conversations:

• 30 with "perfect" scripts

• 30 with pure authenticity

The results shocked me.

Perfect scripts: 40% conversion
Pure authenticity: 75% conversion

Here's what I discovered -

1. The "Imperfect Expert" Effect

   
   Trust increased when I slowed down, asked for time to answer, or admitted uncertainty about something.
   
   Real example -
   
   Last week on a call with a CEO -
   
   Him: “Can you promise me the number of leads generated for the first month?”
   
   Me: "That would be difficult since we are new to an industry like yours, and I don’t have data to back me up. I could though tell you a projection in 6 months in a month of working with us."
   
   His response?
   
   "Finally, someone who doesn't pretend to know everything."
   
   Closed a $2.5K deal that day.
   
   

2. The "Reversed Qualification" Method

   
   Instead of proving I'm good enough for them... I make them prove they're good enough for me.
   
   Recent conversation -
   
   Me: “I was wondering what led you to book a call with us?”
   
   Prospect: "…… and we thought you’d be best fit for us to generate leads.”

   
   Me: "This is great to know! But before we discuss that, I need to know if you’d be a fit for the systems we implement."
   
   Result?
   
   They spent 20 minutes selling themselves to me.

But here's what nobody talks about -

The best sales system isn't a system at all. It's a series of authentic conversations guided by genuine curiosity.

This doesn’t mean you don’t have a system.

You do.
Especially if you are working as a team to send the right kind of message across.

But not on a call.

You need to be you.

I bring humour with me and it always works.

I tested this across -

• 3 different industries

• 15 high-ticket clients

The pattern? The more human I became, the more money I made.

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