Why I Have Decided To Not Go Viral

Something interesting happened last month.

A client asked us to delete all his viral posts.

"But these got thousands of likes!" I said.

I wanted to keep the social proof (c’mon)

His response stopped me in my tracks:
"Yeah, but they weren't bringing me closer to my goals."

YES.
He was right.

After 10 years of writing online (started at 14!), I've learned this: Content without purpose is just noise.

Think about it:

• How many posts have you written?

• How many moved your business forward?

• How many created real connections?

I see this pattern daily: Creators chase metrics that sound good but mean little.

The hard truth?

• 10K impressions don't matter if they're the wrong people

• Viral posts don't matter if they don't reflect your expertise

• Daily content doesn't matter if it lacks direction

Here's what I've learned from working with Fortune 500 executives:

The best content isn't about being everywhere. It's about being intentional.

Ask yourself:

• What transformation am I offering?

• Who specifically needs to hear this?

• How does this help them take the next step?

The moment you shift from "I need to post" to "I need to help specific people solve specific problems" - everything changes.

Your content becomes focused.
Your message becomes clearer.
Your right people find you.

That client who deleted his viral posts?
He now writes thrice a week. Focused content.
Clear purpose.

And did more business than ever this month.

Sometimes less noise means more signal.

Would love to hear your thoughts on this.

P.S. - What's one piece of content you created that really served its purpose?

Building better together, Achyuta

P.P.S. - Did you get a chance to see our LinkedIn and Instagram Wrapped?