Magic Trick #18 for you -

Hook writing is a must to learn in the 21st century.

If you are a marketer, businessman, salesperson, movie writer -

And write scripts, emails, content or write anything for commercial use -

You need to know hooks.

Data says people have an average attention span less than 7.5 seconds now

And an interest in something only if the first 3 seconds are exciting.

How do you make them exciting?

By hooking them to your content.

Here’s 3 types of hooks we know that works. GIVE IT A SHOT -

1/ This day Hook

+ Line 1 - talk about what you are writing today

+ Line 2 - then why are you writing it today

Let’s try this on some examples -

A. Write a hook on - 8 TED Talks on Artificial Intelligence

+ Line 1 - This Friday, you need to know 8 TED Talks on AI

+ Line 2 - Or you’ll miss out on being an early AI legend

B. Write a hook on - Structure to follow for SEO

+ Line 1 - Saturday means SEO Structures.

+ Line 2 - Work this out and be a SEO nerd by Sunday.

C. Write a hook on - 7 Copywriting Tips for newcomers

+ Line 1 - Wednesdays are for Copywriting Tips.

+ Line 2 - Here's 7 of them to make you $$$.

2/ Lie Hook

+ Line 1 - lie about your action

+ Line 2 - lie more in detail

Let’s try this on some examples -

A. Write a hook on - Best Commenting Tips on LinkedIn

+ Line 1 - This post is not about commenting.

+ Line 2 - And no I won't reveal Jasmin Alic's secret commenting hack.

B. Write a hook on - 8 Steps to Optimise Your LinkedIn Profile

+ Line 1 - You don't need profile optimising.

+ Line 2 - Especially the 8 steps to make it look great.

C. Write a hook on - Copywriting for newcomers

+ Line 1 - Being a copywriter is useless.

+ Line 2 - I am sure no one wants to know the most in demand skill this decade.

3/ Audacious Hook

+ Line 1 - an audacious statement

+ Line 2 - a possibility of it being true

Let’s try this on some examples -

A. Write a hook on - Best Commenting Tips on LinkedIn

+ Line 1 - Become better than Jasmin on commenting

+ Line 2 - Or get close to him by abiding these tips -

B. Write a hook on - 8 Steps to Optimise Your LinkedIn Profile

+ Line 1 - 8 steps to be the face of LinkedIn -

+ Line 2 - It starts right with optimising your profile.

C. Write a hook on - 7 Copywriting Tips for newcomers

+ Line 1 - Become a copywriting legend today.

+ Line 2 - Check these 7 tips out to make this a reality -

Start with these.

Drop us a mail telling us which one is your favourite one here.